Editor's Note

Welcome to the fifth edition. One of the prominent points that graphic designers should pay attention to is issues that happen outside of the design field. You have always been introduced in the field of design, you have discussed your ideas with the employer and finally, you have checked the product market according to the ideas of other competitors, but are these things enough for a successful production in the marketing path? We must say that everything that happens during the production, marketing and sale of products is related to graphic designers in some way. But these items need to be checked and more carefully by the designers. You can help reduce production time by calculating the dimensions of the file when defining the package, and even make it profitable. What can make you an outstanding designer is your attention to all the principles that exist in the field of packaging. In this edition, we will talk about these topics to clarify the path of becoming a professional.
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Table Of Contents

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1- Why do Pantone colors change?

Pantone is a familiar name in the ink and printing industry. This company with the help of research and scientific support has been able to work well in the printing industry, ink making, fashion and even advertising. The color of the year is regularly selected and announced by Pantone. Color books are published for graphic designers and various events related to creativity and advertising are held by this company. One of the most important activities of Pantone company is production of a variety of color books created for graphic designers and creative managers. In these books, different colors are offered for printing, according to each book, its ink is also created for printing. The final inks quality is very high and each color has its own code and formulation; but does each color reach the production stage exactly according to what is in the book?
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2- Reducing logistics costs and the role of designers in it

Have you ever thought about how graphic designers can play any role to reduce logistics costs at the time of prepress or Q.C.? Usually, when it comes to packaging, the cost of logistics becomes very high in a one-year period, and production managers seek to reduce these costs in some ways. But part of this reduction is done during Q.C. by designers who come up with ideas and also designing structures are important. Although it is not always easy to talk about cost reduction, but as an important issue, we can try to control and check them. In this section, some points are mentioned for packaging graphic designers and can help the employer in the field of production.
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3- Packaging engineering basic principles

When it comes to packaging and Production, a lot of information should be examined. They include graphic design, printing, structure, ink density, production timing, use of special techniques during printing, scan images and many more. Together, these items make a more comprehensive concept when they are classified and registered according to employer needs. It means that the complete path from design to production can be specified in a file. The need for correct production is determined through this file, which we call “Package Production Identity”. Each packaging needs a correct definition according to the type of production for a brand.

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4- Finding minimum dots in file and solving their problem

Although the technology of printing machines is improving every day, but we must always be careful. Sometimes very light colors do not transfer properly on the plate. Minimum dots mostly occur on Flexo and Cliche printers, but you can check it for any other commercial printing press. Graphic designers can find them on digital files and fix them with different techniques. To create a quality print in which all colors are created correctly, consider reading this article carefully.
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5- Dot philosophy challenging press

Why are new types of halftones defined? This is a question that always arises in the minds of graphic designers and production managers. The need for new halftone shapes can create more special events in the world of printing, create different quality and help more accurate production. But which type of them can be useful for our printing activity? Can we use any shape for any print activity? In this section, we want to discuss the issue of rip and the very important element of halftone in printing process.

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