Problems in the packaging cycle
Packaging and its relationship to product sales have been influenced by various factors due to technological advancements and continuous changes in the global market. Manufacturers must consider certain points in production to be present in competitive markets and increase sales of their products. Although these points should be reviewed repeatedly based on the type of competitors and their production to ensure the best practices and processes for branding. Because due to various factors in the market, a factor in execution may or may not be effective.
Lack of liquidity, unfamiliarity of industrial units with new packaging, lack of necessary support for units that offer their products with suitable packaging, and also the unfamiliarity of most units with the important role of packaging in product supply are the most important problems in the production cycle.
Important factors such as quality, product price for supply, quality assurance and product performance are very effective in the production and sale of a product. Similarly, graphic design factors are considered an important factor that should be given more attention.
In this regard, agricultural products are mainly considered in terms of quality but due to the lack of successful packaging, they are not supplied to the global markets, and their distribution is limited to a city or country. Other problems in the field of packaging include: failure to provide high-quality materials, lack of packaging in the form of cellophane or lack of a suitable graphic design, not paying attention to non-degradable packaging, lack of printing units in the form of general labels, lack of professional box-making and carton-making factories, which cause the production and sales cycle of packaging to be destroyed or damaged.
Design Mistakes
- Contradiction between the reality of packaging and the characteristics of the product inside the package
- Crowded print design and lack of attention to correct graphics by graphic designers and art directors
- Missing the opportunity to write essential information about the ingredients of the product
- Ignoring the issue of unsustainable packaging and the environment
- Improper dimensions of the product logo to create more sales without considering graphic criteria
- Failure to pay attention to printing warning labels for special uses in children
Logistics Problems
- Careless handling: If logistics are done mechanically, it creates a high speed in warehousing, but with the slightest carelessness, all packaging will be damaged and collapsed.
- When storing: Due to the collapse of goods from top to bottom due to high height and lack of proper balance in arrangement or lack of sufficient space for the movement of mechanical equipment, products are damaged.
- Storing during transportation: When storing goods in large vehicles and heavy vehicles, due to the high height, products are under a lot of pressure and the cardboard packaging may be damaged or fall from the top of the vehicle.
- Vibration of the free load: Due to the free load and its continuous vibrations, the possibility of damage to products and packaging is very high, and it should be noted that the existing products are placed correctly in the truck and the packaging is without straps.
- Humidity and ambient temperature: Humidity and temperature can affect the entire packaging and distribution process. This happens to all packaging, but cardboard products are more damaged due to humidity.
Remember that...
You should prepare the packaging steps in such a way that your packaging is ready for all of these cases and no problems arise. For this reason, you should test or experience the transportation process and conditions and even your own production route to have the best packaging. There are always many points in marketing, sales, printing and even branding that we will address over time.
