Prepress & Color Control Queries, ZQA

Predict color shifts in the product final viewing environment

How can Metamerism and color shifts caused by different ambient light sources be predicted and managed during the packaging production phase?

To predict Metamerism and manage conflicts arising from Color Constancy, advanced spectral measuring tools must be utilized. This is achieved by employing Multi-Illuminant Spectral Measurements (such as M0, M1, and M2) to simulate the color behavior under different light sources (like D65, fluorescent F11, and Illuminant A).

Advanced Color Management Software (CMS) can provide visual simulations showing how the selected color will appear under varying ambient lights (such as warm household light or cool retail light). This data-driven process helps designers and brands select colors that maintain greater stability, minimizing the probability of customer complaints or product returns due to perceived color discrepancies.

Aligned with: X-Rite / GMG / Konica Minolta