Structural design in packaging is a technical-engineering activity because structural failures, such as a box opening in transit or collapsing under stacking pressure, are the primary reasons for product damage. The graphic designer must collaborate with a Structural Engineer from the beginning to ensure that the material's physical limitations, logistics costs, and production requirements are all taken into account.

Packaging success depends on its ability to withstand harsh environments, and this resilience is determined by the structure, not the color. Ignoring the technical limitations of die-cutting and using a generic template presents a major quality risk that can lead to tears in the board's crease lines or faulty assembly.