Tips

Shades of gray

Gray is a remarkably versatile color that can significantly enhance the composition, elegance, and readability of a design. However, choosing the right shade of gray requires careful consideration. Here are four common mistakes to avoid when working with gray.

  • Gray is not a substitute for silver. While they may appear similar, the metallic sheen and visual appeal of silver cannot be replicated with gray.
  • Creating gray by varying percentages of black is not always accurate. Black ink behaves differently than other colors. Relying solely on your monitor to judge the lightness or darkness of a gray can lead to unexpected results.
  • Avoid creating gray by mixing CMY colors. This often results in a muddy color that is difficult to control during printing.
  • If you need a tinted gray, always refer to a standardized color book. Monitors cannot accurately represent the combination of color and light black.
"By following these guidelines, graphic designers can harness the power of gray to create sophisticated and visually compelling designs.”"