Mockup

/ˈmɒkʌp/

General Definition

A Mockup is a visual, three-dimensional model or sample of the final product, typically generated digitally or physically. In packaging design, the Mockup is a tool that applies the two-dimensional graphic design (including colors, images, and text) onto the three-dimensional packaging structure (which is defined by the Dieline). Its primary goal is to realistically display the design before printing for the client’s better understanding of the final product and for final design approval.

Real-World Usage

In packaging design projects, the designer, after finalizing the graphic layout and receiving the Dieline, uses specialized software or 3D visualization plugins (such as ESKO DeskPack or ESKO ArtiosCAD) to create a digital Mockup. This 3D model allows the client to see how the final product will look on a store shelf, how text and images align at angles and fold lines, and whether critical elements like the barcode are hidden in unacceptable areas.

Utilizing high-quality Mockup visualization significantly speeds up the client's decision-making process and sharply reduces the risks associated with visual misunderstandings. Conversely, relying solely on the flat view of the final file often leads to incorrect approval and the production of packaging that fails to meet client expectations visually and structurally.

Consultant's Note

From a consultancy perspective, designers should always present the Mockup in appropriate lighting and background to the client. Simulating store shelf lighting or displaying it within a website environment multiplies the design's visual value. Another vital note is that a digital Mockup should never replace a physical printed sample (Proof).

Specialized packaging software like IC3D or ESKO DeskPack provides a more accurate Mockup sample than other 3D applications because they align with printing processes, die-making, and production methods, offering the closest result to reality. In contrast, using pre-made mockups in Photoshop, though fast and aesthetic, can compromise production due to inaccuracy. Despite the high quality of digital models, minor differences in color, material type, and board creasing are only detectable with a physical sample. Therefore, the Mockup is used for structural and layout confirmation, but final color and material approval must be based on a standardized and verified printed proof to prevent disputes after mass production.

Aligned with: ESKO DeskPack / IC3D / Packaging Design Standards